To thine own self be true

7 Apr

I wrote a post today called To Thine Own Self Be True on VigetAdvance, which is all about web strategy. Part of strategery in the web that I love so much is finding the best ways to communicate through writing. With all the design bells and whistles, and the sweet user experiences custom development can offer, sometimes consistently what throws me off is a typo or grammatical error.

For example, I hate it when people use “over” instead of “more than.”* Drives me bonkers.

Anyway, I can *gulp* understand that not everyone chooses to pursue a copywriter. I can even appreciate that people make grammatical mistakes. (I make mistakes, unfortunately, and admittedly hardly ever, in fact potentially never, but occasionally, I think.)

But one exercise I believe is absolutely crucial to conveying legitimacy to users is to exude your unique tone and voice across all of your site’s content. That personality should crop up in design and development features. It should permeate every aspect of the user experience. Then, she can leave your site feeling like she knows you — because you consistently spoke to her in an authoritative but personable way — which means she’s more likely to visit you again.

Clients we work with occasionally struggle to define themselves, so in the strategy blog today, I broke down an exercise I’ve encouraged clients to undertake in the early stages. I’ve heard regularly that they’ve benefited substantially from it, and it’s relatively easy to do; all you have to do to get started is talk.

Oh, and then write. A lot.

* Yes, I know this is debated and that some camps think “over” is acceptable. I’m just not in that camp. I’m also not in the Oxford comma camp, if you must know.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: