Your site, your résumé, your credibility

14 Feb

Word on the street is that a hiring manager will toss résumés that contain even a single typo. Why is that? (It’s so unfair! Why not check out my inspiring design portfolio or my mind-blowing code? THAT’S where I really shine!)

Well, sure, that work communicates to your specialty. But take a step back – more generally speaking, typos send the message that you don’t care about the details. Maybe you don’t. But own up to it and capitalize on the wealth of options out there to ensure you – and your CV or website – aren’t immediately relegated to the trash bin.

It’s not hard, and the rewards are limitless. I mean, how often do you find typos or grammatical errors and immediately think, “Well, this site was cool until the writer used ‘your’ instead of ‘you’re.’” (Never? Oh, maybe that’s just me. And millions of other users who specialized in English or journalism.)

Don’t assume your writers appreciate fancy graphics more than basic spelling and grammar. Give your writing to an editor you know and trust. What’s the worst that could happen? Critique? Stronger copy to support your brand? Demonstrating to someone else that you don’t know the difference between “its” and “it’s?”

WHO CARES!? Wouldn’t you like to have one of your friends, staffers, or contracting partners know that you can’t write rather than lose money and credibility over it? Of course you would! And it’s oh so simple. Run spell-check. It takes, what, 30 seconds, maybe? Then give it to someone to read. Having a fresh set of eyes look over your content can make all the difference.

Finally, give it to at least one other person. Maybe someone (like me) who tends annoyingly to correct others’ grammar mid-sentence. Or any copywriter worth her sand. This person won’t just fix common grammatical errors, but, more importantly, she’ll likely suggest changes that ultimately make your content even more credible to the trained eye.

With nothing to lose and everything to gain — as always — pay attention to your content!

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2 Responses to “Your site, your résumé, your credibility”

  1. Tom Humes February 14, 2008 at 2:15 pm #

    I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you.

    Tom Humes

  2. shay February 21, 2008 at 5:11 pm #

    Marvelous! Thanks, Tom!

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